Spark PR Adheres to Professional Values While Partaking in Service Learning with the ALS Association Louisiana Mississippi Chapter

Blog by: Alyssa Henke, Writing Director

Spark PR’s goal is to ignite a spark in our clients. This semester our firm hopes to bring forth innovation and creativity to the ALS Association Louisiana-Mississippi Chapter. By working with ALS, our agency is participating in service learning, which means that we are involved in an educational experience that integrates community service. 

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While partaking in this experience, Spark PR hopes to advance our firm’s knowledge and meet the ALS association’s needs. This agency-client relationship involves hands-on experience that addresses our client’s concerns. This hands-on experience will include our efforts to improve and collaborate on the ALS association’s event, Red, White, & Sneaux, as well as in person meetings with our ALS contact person, Jamie Craig. Each member of our firm hopes to contribute his or her knowledge and skills to improve ALS. We consequently hope that each member of our agency can further develop his or her skills and knowledge by learning through this real world experience, and we endeavor to better understand social issues in our community and civic responsibility.

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As Spark PR strives to implement superior services in public relations for ALS, our firm will abide by the PRSA professional values to guide our actions. These professional values set the industry standard for public relations practitioners and are vital to the integrity of this profession as a whole. The six professional values are advocacy, honesty, expertise, independence, loyalty and fairness. Spark PR first will act as a responsible advocate for ALS at all times. Spark PR will adhere to the highest standards of accuracy and truth while promoting the interests of ALS. Our firm hopes to advance the profession of public relations through the research, knowledge and experience we will gain and responsibly use. We will remain objective in our affairs with ALS and provide unbiased guidance. While serving the public interest, Spark PR will remain faithful to ALS. Lastly, our agency will deal fairly with the ALS association, competing nonprofit organizations, competing public relations firms, the media and the general public by respecting all opinions and supporting the right of free expression.

As Spark PR partners with ALS, each member of our firm aims to overcome obstacles and create opportunities in order to further his or her skills and ultimately be able to obtain the top 10 competencies employers look for according to the Korn Ferry/Lominger Model. Although each member of our group brings his or her own spark to our group as a whole, we hope that we can individually acquire all ten competencies by the end of this semester. The competencies employers want are for employers to be action oriented, know how to deal with ambiguity, be creative, have good decision quality, solve problems efficiently, motivate others, plan, prioritize, think strategically, and manage time. By providing ALS with creative and individualized solutions, we hope this nonprofit can give us insight to ourselves and teach us how to be the most efficient public relations practitioners.


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Sources:
Public Relations Society of America (PRSA) Member Code of Ethics. (n.d.). Retrieved February 04, 2016, from https://www.prsa.org/aboutprsa/ethics/codeenglish/#.VrN_3Dbh-8p

Center for Community Engagement, Learning & Leadership. (n.d.). Retrieved February 04, 2016, from http://www.lsu.edu/academicaffairs/ccell/

Center for Community Engagement, Learning & Leadership. (n.d.). Retrieved February 04, 2016, from http://www.lsu.edu/academicaffairs/ccell/

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